EVERYONE ON THE SAME PAGE
In 2013 Walmart’s mobile presence was splintered with various designs that did not adhere to their .com presence or create a cohesive experience across different devices. We were asked to conceptualize how Walmart could create cohesion, make updating easier across all platforms, and add some surprise and delight for users.
Walmart also wanted to find a way to incorporate their, then brand new, scan-and-go, shopping lists, and pharmacy options. For users, the goal was to make their apps as much of a destination as a useful tool for shoppers, in and out of the store
IT’S ALL IN THE DETAILS
In design systems, getting the details right is key, especially with such a large brand. From the first impression of the application icon, to defining the use of flat and dimensional design, revealed menus, product image sizes, savings callouts, your shopping cart, no screen was left unturned.
ROOM TO GROW
Expanding into devices beyond phones was an important element of this exploratory design. We expanded the visual language into a more robust shopping experience for tablets that allowed shoppers the same great experience as mobile while using all screen real estate possible.