San Francisco, CA415.529.2775
emaiL Us
San Francisco, CA415.529.2775
emaiL Us
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415-529-2775

Shop-ware

MODERNIZING THE LOCAL AUTO REPAIR SHOP

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A Tool in the cloud

Shop-Ware brings paperless management to auto repair shops, an industry still largely stuck in outdated methods. So, they needed a brand that spoke to the digital side of their product as well as connecting with grease monkeys getting their hands dirty everyday. New, but familiar.

We began concepting by pulling from traditional designs of oil cans, speed shops, and gas stations to give a familiarity to the brand.

READY. SET. GO.

In the end we landed on a mark that made wrenching digital with the lightning wrench, and type and shapes that added to the reminiscent feel of old gas stations. We then expanded the brand into a launch website that explained the features, conveniences, and price point options for their SaaS product.